Success. 

How often are we chasing someone else’s definition of success? I know I catch myself doing it. 

If we don’t take the time to define success for ourselves, we will end up on a hamster wheel chasing someone else’s definition, and we will never get anywhere. 

 

I’ve tried chasing someone else’s title, income, house, vacation, and parenting goals. None of them worked for me. It’s exhausting trying to live someone else’s life. So, daily, I work toward my life, goals, and dreams. 

 

 

That starts with digging deeper and using guided questions to figure out what I want for myself and our family; success suddenly looks different.

 

It looks like working fewer hours to spend more time with the kids (all 5 of them!) 

It is a straightforward business model that allows me to do a lot in a little bit of time. 

It looks like a financial goal allowing abundance in our life, but overall, it isn’t some life-changing amount of money. 

It’s flexibility to shift when, where, and how I work. 

It’s clients I wake up excited to serve. 

It’s a life filled with small moments with friends and family.

Very few of these are number-focused goals- but they all circle back to finances. By understanding how my business makes money, what the most profitable services are, what is the most efficient use of my time, and what my margins are- I can make decisions to serve my definition of success. 

As a fractional CFO, I walk clients through these exercises and more- because they have often built something that consumes too much time, and they want to adjust without losing revenue. It’s probably the best part of my job.